HD Hyundai Oilbank Gas Stations Get a New Look After 23 Years

HD Hyundai Oilbank gas stations are getting a new look for the first time in 23 years.

HD Hyundai Oilbank announced on the 12th that it has applied a new design reflecting the new CI to the GRC gas station located in Bundang-gu, Seongnam-si.

HD Hyundai Oilbank announced on the 12th that it has applied a new design reflecting the updated CI at the GRC gas station located in Bundang-gu, Seongnam-si.

The new design is characterized by simplicity with emphasized lines. Two lines in blue and green meet at one point with a step difference. An HD Hyundai Oilbank official explained, "The dynamic shape of the group's symbol, the Forward Mark, was used as a motif to express the will to move forward."

The existing blue, the symbolic color of Hyundai Oilbank gas stations, was combined with green, the symbolic color of HD Hyundai. The design, where blue and green harmonize on a white background, has been improved to be more eye-catching. At night, the two lines on the gas station roof shine brightly, making the new design stand out even more.

The font of the gas stations was also changed. The new design has been applied to pole signs, pillars, business signs, firewalls, and fuel dispensers, creating an overall sense of unity.

Hyundai Oilbank introduced the brand name "Oilbank" to gas stations for the first time in Korea in 1994. After growth milestones such as acquiring Hanwha Energy in 1999 and acquiring SK Networks' gas station business rights in 2020, it has risen to become the second largest in the gas station industry. The new design will be sequentially applied to more than 2,700 HD Hyundai Oilbank gas stations and charging stations nationwide.

Ju Young-min, CEO of HD Hyundai Oilbank, said, "This is not just a simple logo replacement but a complete overhaul of the gas station design to make it more noticeable and organized," adding, "We will enhance customer satisfaction and provide a differentiated experience based on a bright and sophisticated customer area environment."