Emart24 Launches Full-Scale Home Meal Taste Project

Side Dishes, Meal Kits, and Anju Solved in One Stop

Convenience store Emart24 has unveiled a blueprint to transform itself into a 'Home Meal Specialty Platform' by continuously launching products targeting home meal enthusiasts.

Emart24 announced on the 11th that it is actively operating the Home Meal Specialty Project, including selling 10 types of ready-made side dishes supplied by the fresh side dish platform 'Super Kitchen.'

Models are showcasing Super Kitchen side dishes, meal kits, and Yojeum Dwaese snacks at an Emart24 store in Seongdong-gu, Seoul.
[Photo by Emart24]

Emart24 and Super Kitchen plan to design side dish and meal products at affordable prices to reduce the burden on HOME meal users and honbapjok (people who eat alone), while continuously developing and renewing products.

Emart24 intends to expand its meal kit products to over 40 varieties by the end of this month and strengthen marketing efforts so that consumers can enjoy famous restaurant dishes.

Emart24 is also focusing on differentiated refrigerated snack products, such as launching the anju (drinking snacks) brand 'Yojumdwaese.' The strategy is to expand convenient anju options for home drinkers and enable one-stop purchases together with alcoholic beverages.

An Emart24 official stated, "Through the sale of Super Kitchen side dishes, we will enhance satisfaction by enabling customers to solve various ready-made side dishes, meal kits, and various anju all at convenience stores in one stop, and we will do our best to establish Emart24 as a home meal specialty store."