Samsung C&T's 'Galaxy' Selects Josh Hartnett as Campaign Model

Selected as Campaign Model to Celebrate 40th Anniversary Launch

Marking its 40th anniversary since launch, Samsung C&T Fashion Division's flagship menswear brand 'GALAXY' has selected actor Josh Hartnett as its new campaign model.

On the 7th, Samsung C&T Fashion Division announced that it has established 'Tailored Elegance' as GALAXY's new brand identity (BI) and aims to reinvent itself as a premium menswear brand with a modern sensibility completed through elegant tailoring. GALAXY will carry the campaign slogan 'Find Your Elegance' and plans to communicate through various content that interprets the concept of elegance pursued by the brand as an elegant attitude and lifestyle desired by men in their 40s.

In particular, it explained that actor Josh Hartnett was selected as the new campaign model to clearly convey the new brand concept and authentically deliver the lifestyle and attitude the brand pursues. Josh Hartnett will portray the elegance admired by men in their 40s with GALAXY’s unique dignity and sophistication. Through comfort, ease, and a refined and confident attitude, the brand plans to strengthen its premium image by showcasing dignity and an elegant lifestyle.

Lee Won-il, GALAXY team leader, said, “To stylishly communicate the message the brand wants to convey on the occasion of GALAXY’s 40th anniversary, we selected actor Josh Hartnett as the campaign model,” adding, “We will redefine the elegance of men admired by others and position GALAXY as the premium menswear brand everyone desires.”