Jewelry Vertical Commerce Amondz Celebrates 5th Anniversary with Special Event

One-Month VIP Tier Benefits for All Customers and Gold Bar Giveaway Event Underway

‘An Unprecedented Jewelry Platform’ Amonz (CEO Heo Se-il) is celebrating its 5th anniversary by holding a month-long 5th anniversary event starting from September 1.

Launched in 2018, Amonz began with the name ‘amondz,’ inspired by the ‘almond’ adopted from diamonds, the representative of jewelry, and reflecting the ambition to cover the entire a-z of the jewelry market. Since then, it has defined a-z as target (individual to global), products (silver to diamond), and platform (producer to consumer), with brand values centered on curation through personalization, trust through expertise, and connection through systems.

The brand concept keyword of Amonz is ‘Jewelry Universe.’ It embodies the ambition to infinitely expand the overall scope of business within the jewelry vertical category. The 5th anniversary event also adopts a design identity faithful to this concept keyword. A sparkling symbol representing the diffusion of the plus sign was added to Amonz’s ‘a,’ and a spiral connecting the universe and jewelry was used as a point.

The catchphrase for the 5th anniversary event is ‘Adding Amonz, Adding Sparkle.’ It expresses the hope that jewelry will go beyond being a mere fashion accessory and act as a ‘life accessory’ that adds value to every part of an individual’s daily life and extension of life.

Heo Se-il, CEO of Amonz, stated, “Because it is vertical commerce, many think it will be ‘limited.’ However, I am confident that our ‘dense’ positioning will create a clearer and more distinct platform within the increasingly saturated and indistinguishable commerce market.” He added, “Please look forward to the process where jewelry, one of the smallest consumer goods, changes the direction of people’s lives and ultimately transforms the market.”

Meanwhile, from September 1 for one month, Amonz will upgrade all existing and new customers to VIP status and provide all VIP benefits, including a 20% coupon on all products. Additionally, the ‘Amonz and +a’ event will be held, where participants who leave congratulatory messages for the 5th anniversary will be entered into a draw to win gold bars.