SPC Samlip Introduces Generative AI-Based 'New Product Development Platform'

SPC Samlip announced on the 29th that it has introduced the new product development platform ‘SGPD’ based on generative AI into its operations.

SPC Samlip employees have recently been using 'SGPD,' based on generative AI, in new product development tasks.
[Photo by SPC Samlip]

SGPD is an innovative business solution developed in collaboration with W&G, a big data solutions specialist company. It analyzes market trend big data collected through online commerce, social media, and offline shops, and integrates the latest AI technologies such as ‘ChatGPT’ and the image-generating AI ‘Stable Diffusion’ to be utilized in new product development.

Through SGPD, SPC Samlip aims to shorten the time required for the initial processes of new product development, such as trend analysis, discovering new items, and concept setting, enabling a swift response to rapidly changing market environments. This allows marketers to focus more on improving quality and creative activities, thereby facilitating smarter management operations.

When specific keywords expressing product ingredients, trends, and flavors are entered into SGPD, it immediately performs big data research and analysis, generating product ideas, related descriptions, and sample images based on the data within five minutes. Since it always uses the latest data at the time of search, it can quickly reflect market trends.

SPC Samlip plans to first apply the SGPD platform to bakery product development and expand its application to food business areas such as HMR in the future.