Campaign Highlighting Players' Passion for the Perfect Swing
Featuring Videos of Danny Willett, Kim Young-su, and Lee Jae-kyung
Golf wear brand 'Descente Golf' announced on the 28th that it will launch a campaign featuring athletes active on domestic and international stages as the main characters.
In this campaign, the copy "Relentless 고민 for the one and only swing" emphasizes the 고민 and passion of professional athletes dedicated to training. The focus is on the efforts of players who practice thousands of times for the perfect swing, and it aims to highlight that golf wear is also an important factor contributing to performance improvement. Ultimately, the company explained that the core of the campaign is to naturally convey the identity of Descente Golf wear.
The campaign features players such as Danny Willett, the winner of the 2016 PGA major tournament Masters Tournament, Kim Young-su, who won the KPGA Genesis Award and the prize money king title last year, and Lee Jae-kyung, who won the 13th Descente Korea Match Play in the first half of this year and is currently leading the KPGA Genesis points.
Pro Lee Jae-kyung is currently participating in the product development stage of Descente Golf. Among these, the best-selling R90 golf shoes are products that have been reinforced in key elements such as support, grip, and cushioning based on the feedback from this pro while wearing them during actual training or competitions. In addition, products tailored to the players' conditions and tournament situations are also provided to Danny Willett, Kim Young-su, and others.
A representative of Descente Golf stated, "In the future, we plan to naturally convey the brand value shown through athletes and deliver the unique experience of Descente Golf to consumers."
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