Philip Morris Hosts 'Yacht Event' for IQOS Club Members

Thank You Event Celebrating 700,000 Club Members Milestone

Korea Philip Morris announced on the 23rd that it will hold the ‘IQOS Yacht Event’ to celebrate surpassing 700,000 members in its IQOS membership program, ‘IQOS Club.’

The IQOS Yacht Event will be held nine times over three days from the 15th to the 17th of next month at the Blue Page Lounge located in Jamwon-dong, Seocho-gu, Seoul. The event is targeted at IQOS Club members who have accumulated 1,000 or more club points, and applications will be accepted through a separate event page for five days from the event announcement date until the 27th. Selected club members through a lottery will enjoy a refreshing yacht tour cutting through the breeze, a classical music performance, as well as a variety of snacks, beverages, and prize draw events.

Additionally, various events for IQOS Club members are being held, including free classical music performances at some IQOS directly operated stores for IQOS Club Platinum and Gold members. IQOS Club, the industry’s first membership program, has surpassed 700,000 subscribers since its launch in March last year, driven by the influx of new members from the IQOS Iluma series.

After signing up as an integrated member on the official IQOS online store and registering one or more IQOS devices, members receive club membership benefits. Club members can enjoy various perks such as receiving news about new product launches, access to member-exclusive lounges, special discount coupons, and event invitations. Points can be accumulated by registering new IQOS devices, logging in with a Kakao account, participating in surveys, recommending friends, and engaging in various activities on the official IQOS online store.

A representative from Korea Philip Morris stated, “This yacht event was prepared to express special gratitude to club members who participate in the ‘smoke-free future’ in celebration of surpassing 700,000 IQOS Club members,” adding, “We will continue to do our best to provide various programs for IQOS Club members to build an emotional bond with the IQOS brand and offer special experiences.”