Launch Broadcast at 7 PM on the 22nd
Targeting Female Office Workers in Their 30s and 40s
Lotte Homeshopping announced on the 21st that it will launch a new fashion brand, 'Vibridget,' and unveil new products for the fall and winter seasons targeting women in their 30s and 40s.
Vibridget is Lotte Homeshopping's first new brand for the fall and winter season, characterized by the 'Young and Trendy' concept. The name combines 'bridge,' meaning leg, and 'it,' referring to an ideal fashion style, symbolizing the connection between the latest trends and customers. For busy working women in their 30s and 40s, 25 new products including full coordination and mix-and-match items will be introduced. Reflecting the shopping patterns of younger consumers, the brand will be showcased not only on TV home shopping but also in department stores, fashion specialty malls, and social networking services (SNS), expanding customer touchpoints.
On the 22nd at around 7 PM, Lotte Homeshopping will hold the Vibridget launch broadcast and reveal seven new products. These include denim pants emphasizing sophistication with a slim-fit design, semi-crop shirts featuring a short length and wide cuffs as a point, and cotton skirts that coordinate well with shirts. The gold-button string jacket highlights luxury with gold button decorations and allows silhouette adjustment through strap control. Additionally, various casual fashion items such as metal vests & knits, tee blouses, and pullover knits will be introduced. On the 29th, a second launch broadcast will be held to continue unveiling new fall and winter products like leather jackets and denim skirts.
A Lotte Homeshopping official stated, "We are introducing the new brand Vibridget, which reflects youthful sensibility and the latest trends. Through a multi-channel sales strategy, we will increase customer touchpoints and make this fall and winter season one that meets the needs of various age groups."
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