Eggslut Opens Pop-up Store in Yangyang... SPC Samlip Also Operates Greek Schwein Store

SPC Samlip announced that it will operate an ‘Eggslut’ pop-up store at Yangyang Surf Beach until the 15th of next month.

Eggslut explained that it opened the pop-up store at Yangyang Surf Beach to faithfully recreate the free and lively atmosphere of its LA Venice Beach location.

To allow customers to experience the Eggslut vibe, an exclusive Eggslut photo zone was installed on the Surf Beach outside the store, and the interior was designed with Eggslut’s unique neon logo and open kitchen to evoke the atmosphere of the LA store.

To celebrate the opening of the pop-up store, Eggslut prepared various events. First, by scanning the QR code at the bottom of the Eggslut logo mirror selfie zone inside the pop-up store until September 15, customers can receive a free truffle hash brown coupon usable at all Eggslut stores (COEX, Yeouido, Hannam, Jeongja) through the Happy Point application (Happy App).

Additionally, on weekdays, customers who take photos at the Eggslut photo zone and selfie zone within Yangyang Surf Beach and upload them on SNS, then present the photos at the Surf Beach counter, will receive a free orange juice.

Eggslut is known as a brand introduced domestically by SPC Vice President Heo Hee-soo. The first store opened in July 2020 at COEX in Gangnam, Seoul. After much effort by Vice President Heo, SPC also acquired the operating rights in Singapore and opened its first store there in 2021.

An Eggslut representative said, “We hope customers enjoy the free-spirited atmosphere of the U.S. at the exotic Eggslut pop-up store,” adding, “Eggslut will continue to strive to provide consumers with its unique free vibe and new gourmet experiences in various ways.”

Meanwhile, SPC Samlip announced that it will operate a pop-up store for the well-made deli meat brand ‘Greek Schwein’ at Yangyang Surf Beach until September 23.