VICENTIS announced on the 4th that, as a result of conducting a demand forecast for institutional investors over five business days from the 28th of last month to the 3rd, the public offering price was set at 23,000 KRW, the upper limit of the desired band (21,000~23,000 KRW). A total of 1,377 institutions participated in the subscription of 351,150 shares, which is 75% of the total public offering volume. The competition rate recorded was 731.17 to 1.
Among the institutions participating in the demand forecast, 99.4% (including 1.4% that did not specify a price) proposed a public offering price at or above the upper limit of the desired price band. Accordingly, a total of 10,768,600,000 KRW will be raised through this public offering. The raised funds will be used as contract money for continuous content development through new drama production and for recruiting excellent writers and directors.
Jo Yoon-jung, CEO of VICENTIS, said, “Through this IPO, our company will grow into a company that achieves the globalization of K-content,” and added, “We deeply thank the institutional investors who showed interest in VICENTIS’s transfer listing to KOSDAQ, and we will accelerate strengthening business capabilities and enhancing investor trust through the KOSDAQ listing.”
Meanwhile, VICENTIS, established in 2003, is a drama production specialized company that has introduced many excellent contents such as ‘What Happened in Bali,’ ‘War of Money,’ and ‘The Great Queen Seondeok.’ Based on over 20 years of drama production experience and its own intellectual property rights (IP), it generates revenue from content copyrights, music, and advertising from countries around the world.
The company is currently maximizing sales through an OSMU (One Source Multi Use) strategy, including domestic broadcasting rights sales and domestic and overseas online video service (OTT) copyright sales for a total of 23 works. It is increasing the number of productions annually and securing additional IPs. In addition, since being incorporated as a subsidiary of the fashion company F&F last year, synergy between the two companies regarding future business development can also be expected.
VICENTIS’s subscription for general investors will be conducted over two days on the 7th and 8th, targeting 117,050 shares, which is 25% of the total public offering volume. It is scheduled to be listed on the 17th. NH Investment & Securities is managing the listing.
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