Samsung Electronics' Kyung Kye-hyun: "AI Era Will Bring Industry Paradigm Shift"

Introducing Management Philosophy for the AI Era through LinkedIn

Kyung Kye-hyun, President of Samsung Electronics' DS Division, evaluated the advent of the artificial intelligence (AI) era by stating that it will cause a seismic shift in the semiconductor industry, similar to the emergence of smartphones 15 years ago.

On the 26th, President Kyung shared this opinion on the professional social media platform LinkedIn. He also added, "While leading Samsung Semiconductor into a new era, we must pursue a consistent and customer-centric management philosophy that can contribute to the entire AI ecosystem."

Kyung Kye-hyun, President of Samsung Electronics DS Division

President Kyung identified four key management philosophies to embrace the AI era. First, transforming organizational culture to develop the capabilities of members to execute digital transformation. Second, introducing a success mindset by providing sufficient support for organizational growth. Third, expanding touchpoints through the development of new customer solutions. Fourth, presenting innovations and building architectures to respond to AI evolution over the next 5 to 10 years. President Kyung stated, "Through these processes, we will be able to secure a favorable position to create success in the AI era."

As demand for generative AI grows alongside ChatGPT, Samsung Electronics is accelerating its business for high-performance and high-capacity memory products for AI servers. The company has concretized plans for mass production of high-bandwidth memory (HBM) used with graphics processing units (GPUs). Currently, it is showcasing samples of HBM3 16GB and 12-stack 24GB products, which are the 4th generation of HBM. Industry insiders expect Samsung Electronics to begin full-scale mass production by supplying HBM3 to AMD within this year. Samsung Electronics has also announced plans to introduce the 5th generation product, HBM3P, in the second half of the year.