Haeundae I-Park, Haeundae Doosan We've the Zenith, and LCT, high-end residential complexes concentrated in the Haeundae-gu area, are considered representative affluent neighborhoods in Busan.
Busan's Haeundae-gu is known to be preferred by wealthy individuals due to its luxury residential complexes, unique seaside location, well-established culture, tourism, international organizations, and transportation infrastructure, as well as ongoing development across all sectors. The strong demand to enter Haeundae-gu is reflected in record-breaking transaction prices.
According to the Ministry of Land, Infrastructure and Transport's actual transaction data, on April 5th, a 219㎡ unit of ‘Haeundae I-Park’ located in U-dong, Haeundae-gu, Busan, was directly traded at 7 billion KRW, setting a new record. A 209㎡ unit of ‘Haeundae Doosan We've the Zenith’ also changed hands for 4 billion KRW in the same month, and LCT’s 186㎡ unit was traded at 4.7 billion KRW, drawing attention as an unusual case amid the nationwide real estate downturn.
In particular, among the top 20 highest price records in Busan this year, 19 are apartments located in Haeundae-gu, highlighting its prestige. Among them, 17 complexes located in U-dong, Haeundae-gu, occupy the top ranks, attracting attention.
A real estate industry insider commented, "U-dong in Haeundae-gu, considered the most affluent area in Busan, has a golden location and is highly chosen by wealthy individuals. The solid demand from asset owners is proven by the upcoming sale of Ashton Upper House, a luxury home priced around 10 billion KRW, which would typically be supplied in the Gangnam 3 districts."
Meanwhile, ‘Haeundae Kyungdong Reinview Phase 2’, Busan’s first residential-commercial complex introducing concierge services targeting the wealthy, is being offered in U-dong, Haeundae-gu. The complex consists of 4 buildings ranging from 6 basement floors to 45 above-ground floors, with a total of 632 units of 69㎡ and 84㎡, constructed by Kyungdong Construction.
‘Haeundae Kyungdong Reinview Phase 2’ is the first apartment in Busan to introduce high-end concierge services. Residents will enjoy conveniences such as breakfast delivery, item storage, on-demand car wash, pet care, and car sharing?services typically found in luxury tourist hotels?enhancing their quality of life.
The specialized design befitting the premium concierge service also draws attention. It features a 4Bay floor plan (excluding some units) and spacious service areas, along with a variety of no-option basic items. These include external shared internet, a home IoT system controllable via smartphone for heating and lighting, system air conditioning, porcelain floor tiles (living room and kitchen), entrance sliding doors, system dressing rooms, and engineered stone, all provided as standard to elevate residents’ lifestyles.
Located in the heart of Haeundae-gu, the complex boasts a prime location. Situated right in front of Haeundae Goonam-ro, residents can enjoy a one-stop lifestyle combining shopping, culture, and leisure. Being in the Haeundae tourist district, it offers easy access to the Goonam-ro commercial area, which benefits from visitors to Haeundae Beach. Nearby amenities include CGV Haeundae, Sea Life Busan Aquarium, Haeundae Market, and Homeplus (Haeundae branch). Public administrative services such as Haeundae-gu Office, U 1-dong Administrative Welfare Center, and U 1-dong Post Office are also accessible.
The pleasant environment available to residents is also noteworthy. They can enjoy ocean life close to Haeundae Beach, a domestic tourist attraction beyond Busan, and leisure is facilitated by Songlim Park along the beach.
The complex is also part of a prestigious school district. It is assigned to Haeundae Elementary School, allowing access to Busan’s renowned academies. The available middle and high schools include Haeundae Middle School, Haeundae Girls’ Middle School, Busan Mechanical Technical High School, Haeundae Girls’ High School, and Haeundae Tourism High School, forming a rich educational environment. According to Asil, it is also convenient to use the academy district near Jangsan Station on Busan Subway Line 2, where about 150 academies are concentrated.
Additionally, various transportation improvements are planned near the complex, increasing its future value. These include the Sasang-Haeundae underground expressway (construction starting in 2025), KTX-Eum (Cheongnyangni Station to Shin-Haeundae Station, scheduled to open in 2024), and the Busan Subway Line 2 extension plan (Jangsan Station to Osiria Tourism Complex Station). Notably, the 2030 Busan World Expo (Expo) bid and the development of a next-generation express train to Busan (BuTX) to alleviate downtown traffic congestion are also planned, promising further improvements in transportation infrastructure.
Meanwhile, winners of the ‘Haeundae Kyungdong Reinview Phase 2’ subscription must submit qualification documents from July 14th (Friday) to July 22nd (Saturday). Required documents differ depending on whether the winner is selected by the point system, lottery system, or special supply, so attention is needed. During the document submission and contract signing periods, winners (including preliminary residents) can visit the model house by prior reservation. The official contract signing will be held over three days from July 24th (Monday) to July 26th (Wednesday).
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