"Jung Yong-jin Certified" What is 'Meoktaekkang'... Premium Transactions in the Secondhand Market "Selling for 2,500 Won"

"Selling used Meoktaekkang. One bag 2,500 won. Four bags for 13,000 won."

Last month, Nongshim's snack 'Meoktaekkang' has gained sensational popularity, extending even to the secondhand market. Despite being priced at 2 to 3 times the launch price of 1,700 won, transactions are taking place.

On the 15th, searching for 'Meoktaekkang' on an online secondhand trading platform as of that morning shows dozens of sales posts. While one bag sells for 1,700 won at marts and convenience stores, prices here range from about 2,000 won to 5,000 won.

[Image source=Thread capture of Chung Yong-jin, Vice Chairman of Shinsegae Group]

This is because the shortage of Meoktaekkang shows no signs of easing. It is already difficult to find at convenience stores and marts, and although the company’s own mall limited purchases to 4 bags per order, it sold out within 2 minutes every day.

The convenience store industry initially limited Meoktaekkang orders to 4 units, but due to demand exceeding expectations and supply shortages, they decided to stop accepting orders. Nongshim stated, "One million bags of Meoktaekkang were sold within a week of launch," and "We increased production by 30%."

Nongshim Meoktaekkang [Image source=Nongshim]

Meoktaekkang is not the only case where shortages have caused secondhand prices to soar in the distribution industry.

GS25’s 'Jumbo Dosirak' is listed on the secondhand market at more than twice the consumer price of 8,500 won. The product, originally 86g, was increased to 729g and released, gaining popularity with 50,000 units sold in just 3 days.

Asahi Super Dry Draft Beer Can, launched by Lotte Asahi Liquor in May, is also experiencing supply shortages, with posts frequently appearing on the secondhand market selling at a premium. Some convenience stores initially allowed orders of up to 24 cans per day but have limited this to 6 cans.

Meanwhile, Jung Yong-jin, Vice Chairman of Shinsegae Group, has been spreading word of these products even faster by 'certifying' himself enjoying Meoktaekkang and Asahi draft beer cans on social media (SNS). On the 13th, Jung posted a photo on his SNS thread account enjoying both products together.