Busan-based local company Daesun Joojo will participate in the ‘2023 Busan Brand Festa’ together with regional small and medium startup companies they have collaborated with so far.
Daesun Joojo will participate in the ‘Busan Brand Festa’ event held at BEXCO from the 7th to the 9th for 2 nights and 3 days, occupying the largest scale among participating companies with 4 booths.
Now in its 5th year, the ‘Busan Brand Festa’ is an event that introduces and sells excellent products from small and medium merchants, and is expected to attract more than 20,000 visitors over three days, making it a large-scale event.
In addition to exhibiting its main products such as Daesun, C1 Blue, and Wine Half Bottle, Daesun Joojo will also display products from ‘Tasty Kitchen’, ‘CN Company’, ‘Seongsim Ondodam’, and ‘Tongppyeo Gamjatang’ at this event.
Tasty Kitchen is a local startup that first introduced ‘Dwaeguk Ramen’, based on pork soup broth, in April. They collaborated with Daesun Joojo to create the product ‘Daesun Ramen’, which has been sold since June at Daesun Joojo’s brand store ‘ㄷㅅ’.
Jung Eui-geun, CEO of Tasty Kitchen, said, “We are grateful to have the opportunity for promotion and sales through Daesun Joojo’s support at a large event like Brand Festa.”
The event will also feature liquor cabinets and organic soju glasses from ‘CN Company’ and ‘Seongsim Ondodam’. Last year, these two companies collaborated with Daesun Joojo in the ‘Dae-Star Collaboration Booster Program’ hosted by the Busan Regional Small and Medium Venture Business Administration and others, receiving the Minister of SMEs and Startups Award and the Busan Economic Promotion Agency President Award, respectively.
Tongppyeo Gamjatang, which gained popularity by selling out 1,000 sets of collaborative products showcased at the International Food Expo held last October within two days, plans to exhibit together at Daesun Joojo’s booth at this Brand Festa as well.
To ensure the event’s success, Daesun Joojo has hired promotional assistants for the three days and prepared various events. They have also prepared various prizes such as soju glasses, wet tissues, socks, and hangover remedies to attract visitors and maximize promotional effects.
Daesun Joojo CEO Jo Woo-hyun said, “We feel rewarded to participate in Busan’s representative brand festival together with local companies and offer citizens a unique enjoyment.”
More than 140 Busan companies, including Daesun Joojo, will participate in this event.
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