Figure Made by Electronics Company, Cute Yet Intricate... "Triggers Collecting Desire"

LG Electronics Unveils Home Appliance Figures Created with German Playmobil

LG Electronics is offering a special customer experience with cute figures created in collaboration with the German toy brand ‘Playmobil’.

On the 6th, LG Electronics unveiled three home appliance figures?an all-in-one washer-dryer WashTower, InstaView refrigerator, and InstaView oven?as well as three character figures including an LG Electronics product installation technician, a cooking influencer, and an interior designer on the crowdfunding platform ‘Wadiz’.

LG Electronics collaborated with the famous German toy brand Playmobil to create LG home appliances and character figures.

This collaboration was carried out to provide an opportunity for customers to easily and enjoyably engage with the brand by playing with the adorable LG home appliance figures and to lead to a ‘new discovery of home appliances.’

Until the 25th, LG Electronics will introduce three types of figure sets, each consisting of a product and a character, on the ‘Upcoming’ tab of the Wadiz app, accompanied by entertaining storytelling featuring three distinct personalities. Each character figure is named Henry (product installation technician), Nora (cooking influencer), and JJ (interior designer).

The InstaView refrigerator and oven figures are designed to showcase the innovative ‘Knock-On’ feature, where knocking on the front door turns on the interior light to allow a view inside, by depicting the door’s interior visible from the outside. Additionally, the WashTower figure captures the advantage of space efficiency by integrating the washer and dryer into one body and highlights details such as the central control panel.

The funding will take place from the 25th until the 8th of next month. The price for one figure set ranges from 20,000 to 25,000 KRW depending on the type. Buyers can receive up to a 30% discount depending on the purchase quantity and timing.