CU launches Yonsei Milk Hallabong Cream Bread... "Exclusive release in Jeju Island"

First Local Specialty Product Collaboration

CU announced on the 2nd that it will launch the ninth Yonsei Milk Fresh Cream Bread product, the ‘Hallabong Fresh Cream Bread’.

Yonsei Milk Hallabong Fresh Cream Bread

The Hallabong Fresh Cream Bread is the first product developed in connection with a local specialty. It is filled with custard made by combining Jeju-grown Hallabong jam and aid concentrate, emphasizing a sweet and tangy flavor.

Using soboro bread to express the bumpy texture of Hallabong, the bread is topped with a green cookie shaped like a leaf to creatively depict the Hallabong.

CU plans to first release the product at stores located in Jeju Island and Udo, then expand its availability nationwide. Customers can also pre-order the product through the Pocket CU application (app).

A BGF Retail official said, “Due to the continuous popularity of the Yonsei Milk Cream Bread series, we are introducing a product developed in connection with local specialties to promote mutual growth with local farms. As this is the first product to be released early in the Jeju region, we will monitor customer responses during the holiday season in Jeju and adjust the timing of nationwide expansion accordingly, while consistently offering a differentiated dessert series with unique taste and quality.”