Musinsa Outlet "First Half Transaction Amount Grows 3 Times Compared to Last Year"

One in Four Musinsa Store Members Uses Outlet
Expansion of Outlet-Exclusive Products Planned

Musinsa's specialized service 'Musinsa Outlet' announced on the 29th that its cumulative transaction volume in the first half of this year increased by more than 200% compared to the same period last year.

Photo by Musinsa

The monthly active users (MAU) who frequently visit the outlet are also steadily increasing. After surpassing 1 million MAU within 8 months of its launch, it is now reported that 1 in 4 customers visiting the Musinsa Store used Musinsa Outlet.

The company evaluated that this achievement was due to various campaigns specialized for the outlet and collaboration strategies with tenant brands. Through the weekly 'Weekend Market,' clearance products with discounts of over 70% were introduced, and the 'Tuesday Outlet' event, which unveils new products on specific days, secured a steady influx of customers.

Musinsa plans to further expand exclusive product lines available only at the outlet specialty store. Until July 1st, it will also participate in 'Mujinjang Summer Black Friday,' the biggest discount event of the first half of the year at Musinsa Store.

Meanwhile, Musinsa Outlet hosts about 45,000 special-priced products from over 1,500 brands. It offers Musinsa tenant brands, which are hard to find in traditional offline outlets, with discounts of up to 80%.