'Fragrance-Based Brand' Tailorscents Operates Special Theaters at 4 CGV Locations

Conducted for about two months from June 29

CJ OnStyle announced on the 29th that the "fragrance (香)-based lifestyle brand" Tailor Scents will operate the "Tailor Scents Hall" at four CGV locations.

The selected four locations are Yongsan I'Park Mall Gold Class Hall, Wangsimni Cine & Living Room, Yeonnam Suite Cinema, and Ori Gold Class Hall. Tailor Scents decided to proceed with this collaboration because the needs of audiences visiting premium theaters align with Tailor Scents' branding message. The event will run for about two months starting from June 29.

At the entrance of the Taylor Scents Hall and Premium Lounge in CGV Yongsan I'Park Mall, a display of Taylor Scents' signature products and a scent-testing area are set up.
[Photo by CJ OnStyle]

In particular, CGV Yongsan I'Park Mall created a luxurious atmosphere by displaying Tailor Scents' key products from the entrance of the 7th-floor premium lounge. An image of the Temba from the best-selling Objet Diffuser line was exhibited, and a space was set up where visitors could sample Tailor Scents' four signature fragrances. At CGV Yeonnam, Wangsimni, and Ori locations, customers can also find products that emphasize not only French fragrances but also luxurious interior effects. Moviegoers at CGV Yongsan I'Park Mall and Yeonnam locations will receive hand cream and multi-perfume amenities.

Meanwhile, to commemorate this collaboration, Tailor Scents and CGV Cine de Chef will hold a mobile live broadcast. The broadcast, scheduled for July 11 on the CJ OnStyle channel, will offer various prizes and discount benefits.