Plan to Continuously Launch Differentiated Products
Recently, jumbo-sized products at convenience stores have become 'sold-out items' and 'out-of-stock items.'
According to GS25 on the 27th, the 'Netflix Jumbo Popcorn' ranked first in sales among about 400 types of snacks, surpassing Shrimp Chips and Pokachip shortly after its release. This product was designed as an extra-large snack popcorn concept, six times larger than regular popcorn products.
The 'Hyejaroun Mammoth Bread' is the first product to expand the Kim Hyeja brand into bakery items, planned with a weight of 420g. Breaking the one-person-one-bread consumption formula, it gained fame as a shared snack to be enjoyed with friends or colleagues, causing sales to soar.
The 'Jumbo Dosirak' is an extra-large cup ramen released by enlarging the existing Paldo Dosirak by 8.5 times, and 50,000 units were sold out immediately after launch. Due to overwhelming requests for additional stock from nationwide franchise stores and customers, it was decided to operate Jumbo Dosirak as an official product.
A GS Retail official stated, "With the expansion of recession-type consumption trends, large-capacity products with cost-effectiveness (performance relative to price) are emerging as killer content driving sales growth," adding, "We plan to continuously introduce differentiated large-capacity products that provide small but certain abundance, supporting the light wallets of young customers."
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