Primera Unveils 'Organience BR Comfort Amino Rich Foam'

Strengthen Skin Barrier with One Wash
Deep Cleansing Possible Even for Sensitive Skin

Skin barrier solution brand 'Primera' announced on the 26th that it will launch a new product, 'Organience BR Comfort Amino Rich Foam.'

Primera Organience BR Comfort Amino Rich Foam
[Photo by Amorepacific]

Primera Organience BR Comfort Amino Rich Foam is a barrier care cleansing foam that strengthens the skin barrier while cleansing. The company explained that it minimizes irritation to the extent that it can be used comfortably even on extremely sensitive skin after professional treatments, while also delivering powerful cleansing performance. It contains 'Phytobiotics,' which enhance skin defense to deliver effective ingredients from the cleansing stage, and 'Calming Acti,' which has soothing effects on irritation.

This product is a 'soap-free' mildly acidic cleanser featuring Primera's unique polymer combination technology, creating elastic and dense foam. The 'Amino Bubble,' filled with moisture and air, gently wraps the skin without breaking down, reducing irritation during cleansing. The company added that the rich and dense bubbles thoroughly wash away impurities, removing not only sunscreen but also ultrafine dust.

Primera Organience BR Comfort Amino Rich Foam will be first introduced on the Naver Brand Store. To celebrate the pre-launch, Primera will hold a Naver Shopping Live event at 7 p.m. on the 27th. Afterwards, it will be sequentially sold on major online malls such as AmoreMall and SSG.com, as well as at Olive Young, CHICOR, and Primera stores in department stores nationwide.