Implementing the Preferred Taste and Size of Americano for Koreans
Dongseo Food is introducing the premium capsule coffee "Kanu Barista" and conducting various marketing activities.
Actor Gong Yoo, a model for Dongseo Foods, is introducing the Kanu pop-up store 'Kanu House.' [Photo by Dongseo Foods]
Kanu Barista is characterized by its implementation of the Americano taste and volume most preferred by Koreans. The capsule contains 9.5g of coffee beans, about 1.7 times more than other products on the market. You can enjoy a rich amount of Americano with just one capsule.
The Kanu Barista coffee machine replicates the tamping technique performed by professional baristas before extraction with the "Triangle Tamping" technology. This allows the ground coffee to settle evenly, enabling extraction at a consistent density and maintaining uniform coffee flavor. The Kanu Barista exclusive capsules are released in eight flavors reflecting consumer preferences.
Earlier, from March 25 to May 21, Dongseo Food operated the popup store "Kanu House" in Seongsu-dong, Seoul, introducing the philosophy and story of the Kanu brand and offering tasting opportunities, attracting approximately 60,000 cumulative visitors.
Until August 31, the "Kanu Capsule Lounge" is being operated on the second basement floor of Maxim Plant, Maxim brand experience space in Hannam-dong, Seoul. You can taste Kanu capsule coffee for free, and a review event is also being held where Kanu goods are given as gifts.
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