Jeju Beer’s 'Gompyo Wheat Beer'... Expanded to All Convenience Store Channels

Enhancing Fruity Aroma with Malted Barley Nutty Flavor and Domestic Peach Puree

Jeju Beer announced on the 21st that it will expand the distribution of ‘Gompyo Wheat Beer’ to all convenience store channels.

Gompyo Wheat Beer is a product utilizing Daehan Flour Milling’s ‘Gompyo’ brand and has been a bestseller beer with over 50 million cans sold since its launch in 2020. In April, Jeju Beer was selected as the new manufacturer of Gompyo Wheat Beer and took over production. Starting from this day, the distribution channels will be expanded to all convenience store channels (GS25, CU, 7-Eleven, Emart24, Ministop). Subsequently, the distribution channels will be gradually expanded to marts, supermarkets, and others to increase consumer touchpoints.

Jeju Beer plans to actively continue marketing activities by operating a photo zone featuring Gompyo Wheat Beer’s representative character, Pyogomi, within the Jeju Beer brewery and holding social media (SNS) events to commemorate the launch, aiming to enhance consumer experience through this channel expansion.

A representative from Jeju Beer said, “We are pleased that Gompyo Wheat Beer, now produced by Jeju Beer, can meet more consumers through the expansion of distribution channels. We are planning various events where consumers can directly experience the richer flavor of wheat malt, so we ask for your great interest.”

Meanwhile, Gompyo Wheat Beer has been enhanced with a richer and deeper taste. Jeju Beer holds differentiated wheat beer brewing expertise through a partnership with Brooklyn Brewery, which has about 50 years of brewing know-how. Based on this expertise in wheat beer, the malt content has been increased, and domestically produced unsweetened peach pur?e has been used to strengthen the balance of taste and aroma and add depth.