76% Sales Growth Since 2020 Launch
"Establishing an Independent Domain in the Geonmyeon Market"
Pulmuone Foods announced on the 19th that the roasting line of its dried noodle brand 'Jayeon Gunmyeon' has recorded a sales growth rate of 76% since its launch in 2020, surpassing a cumulative sales volume of 50 million units.
The roasting dried noodles refer to a product line that uses a roasting method to create a rich and distinct flavor, including Pulmuone's core ramen varieties such as 'Jeong·Baek·Hongmyeon,' as well as 'Roasting Jjajangmyeon,' 'Roasting Jjamppong,' and 'Roasting Tonkotsu Ramen.'
In terms of sales proportion by product, Roasting Jjajangmyeon accounts for about 50%. This product ranks among the top in online mentions across all Pulmuone products.
Pulmuone stated that it plans to continuously expand the roasting lineup into categories such as special noodles, Chinese-style noodles, and soup noodles, launching and establishing them as a single brand. It will also continue to introduce health-oriented products, such as those with reduced calories, as part of individual product strategies. The company aims to steadily promote its products in the global market and expand Pulmuone’s unique roasting dried noodle lineup known for its distinct flavor.
Kim Jongnam, Category Manager (CM) of the dried noodle category at Pulmuone Foods, said, "We will continue to introduce new roasting dried noodle products and expand Pulmuone’s unique domain."
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