Emart Everyday Launches PL 'Saenghwal-ui Deal'... Up to 30% Cheaper

Sale of 59 Items Including Food and Daily Necessities

Emart Everyday announced on the 14th that it will officially launch its private label (PL) brand for daily necessities, Saenghwal-eui Deal, on the 15th.

Emart Everyday officially launched its essential daily necessities private label (PL) brand, Saenghwal-ui Deal.
[Photo by Emart Everyday]

Saenghwal-eui Deal offers 59 cost-effective (price-performance) products including food and household items. Prices are up to 30% cheaper compared to regular brand products.

Emart Everyday tested about 20 core items for a year starting early last year. Based on the results, they supplemented and adjusted detailed conditions such as quality, characteristics, and price, and decided on the first batch of products to launch. They plan to expand the product lineup to about 170 items by the end of this year.

An Emart Everyday representative said, “Saenghwal-eui Deal was planned with the goal of helping customers practice reasonable consumption close to their daily lives,” adding, “It consists of a wide range of products including various processed foods such as milk, meal replacements, snacks, side dishes, as well as household items covering kitchen, bathroom, and living, providing consumers with a broad selection.”