Jo Ju-wan: "Employees are LG Electronics' first customers... Please become brand ambassadors"

'Life's Good' Event Announcing Brand Change
Jo Joo-wan: "Promote the 'Life's Good' Brand"

LG Electronics announced on the 13th that it will hold the 'Life’s Good' event from the 12th until the end of this month to inform its domestic employees about the brand change. Life's Good is LG Electronics' brand slogan, meaning to enable people to enjoy a 'good life' through its products and services.

On the 12th, at the LG Electronics domestic employee brand event 'Life's Good' held in Yeouido, Seoul, President Jo Joo-wan (center) is taking a commemorative photo with employees.
[Photo by LG Electronics]

The event was organized to encourage LG Electronics employees to voluntarily spread the brand by experiencing the meaning of Life’s Good and the core values of the brand. Starting from the previous day at the Yeouido LG Twin Towers, the event will be held sequentially until the end of this month at 11 business sites including Magok Science Park, Seocho R&D Campus, and Changwon Smart Park.

During the event period, Life’s Good trucks featuring the brand slogan and new visual identity will carry brand goods and visit each business site. The trucks will screen an identity introduction video on LED (light-emitting diode) displays and provide canned coffee and stickers engraved with the brand slogan.

On the 12th, at the Life's Good event held at LG Twin Towers in Yeouido, Seoul, President Jo Joo-wan (left) is handing a canned coffee engraved with the brand slogan to an employee.
[Photo by LG Electronics]

CEO Cho Joo-wan participated in the Yeouido event. He handed out brand goods to employees and took commemorative photos with them. During the event period, besides CEO Cho, top executives including heads of each business division will also join the brand promotion activities.

CEO Cho said, "You are LG Electronics' first customers," and added, "I hope we become ambassadors of the brand and gift customers with the experience of Life's Good."