iWingTV Supports Development of Children's Digital Literacy Skills

Reading 1,200 Books from Ages 3 to 7 with iWing

"It's already been four years of reading books with Aiwing every single day without fail, but it's not because of coercion or being forced; my child wants to read books on their own."

Jia's mother, member Lee Areum, who has read over 1,200 books by age 7 through Aiwing, shared that through Aiwing reading, which started when her child was 3 years old, they were able to naturally learn Hangul without separate study at home. She also mentioned that when her child did not know letters, they memorized books by repeatedly listening to recordings of her voice reading the books dozens of times.

The Aiwing application is a picture book-based streaming sharing platform capable of language learning, operated by Aiwing TV Co., Ltd., and is also used in classes at elementary schools designated as digital literacy research schools.

Additionally, member Lee Areum said that it is rare for a 7-year-old peer to have read 1,200 books, and seeing the accumulation of books her child has read and recorded over the past four years makes her proud as she can clearly see her child's growth through Aiwing.

Professor Cho Byung-young of Hanyang University’s Department of Korean Language Education stated, "Although humanity has only been living digitally for 15 years, the generations educated before and after this period have completely different communication experiences and literacy environments."

In response, Kim Nam-wook, CEO of Aiwing TV Co., Ltd., said, "Reading through Aiwing not only helps develop language fluency but also supports the development of the most basic digital literacy skills that digital kids should have. Children reading with Aiwing can engage in active reading through picture books, fostering imagination and reasoning abilities."

In fact, although various reading contents designed to stimulate children's interest have emerged, if children get hooked on interactive books that replace storybooks with flashy videos or respond to touches, they may struggle with reading paper books once they reach school age.

This is ultimately linked to learning ability, and the reason Aiwing’s reading method, which involves turning pages and reading books as they are, is gaining attention is because it is closest to actual reading.

The Aiwing application allows users to turn pages one by one and record their voice directly, and the completed streaming book is read in the same way as a parent turning pages and reading aloud.

Although South Korea has a low illiteracy rate due to enthusiastic educational zeal, it has been revealed that literacy skills are relatively low. The reason is that while children can read fluently, they have not developed the ability to imagine, think, and reason through reading.

Aiwing TV Co., Ltd. is preparing to launch an NFC smart book following the Aiwing application and the picture book player "Cat That Reads Books."

"Cat That Reads Books Aiwing TV" is a service that allows users to experience picture books by viewing physical copies through a monitor. It is partnered with over 120 Korean and international publishers, offering access to about 8,000 books. The "Aiwing NFC Smart Book," set to launch in July, is portable and can create a reading environment anytime and anywhere with just a smartphone, which is expected to ease parents' concerns about language learning and help develop children's digital literacy.