'Summer Popular Item Festival' Begins
HDC I'Park Mall announced on the 9th that it will hold the 'Summer Popular Items Festival' to welcome the full summer season.
This event will be held for a total of 11 days from the 9th to the 19th at the I'Park Mall Yongsan Fashion Park. Summer vacation-related products such as sunglasses, beach slippers, summer sandals, rash guards, and beach bags will be sold at discounts of up to 68%.
Featured products include Christian Dior sunglasses sold at a 50% discount, and Pomelcamel sandals and Mula Wear leggings offered at a 20% discounted price. Renoma swimsuits and rash guards are available for 10,000 won, and Misope summer sandals in two styles are offered with exclusive discounts at I'Park Mall.
Various pop-up store events have also been prepared. At the pop-up store of handmade cosmetic brand Lush on the 4th floor of The Center, visitors can find 'Lush×One Piece' collaboration products, Lush limited edition products, and the top 20 popular items. A photo zone is also set up where visitors can take pictures with 'Rito,' Lush’s recycled rabbit doll.
The 'Pyeonghwa Dabang' pop-up store, where you can enjoy pumpkin sikhye, omija iced tea, and banana bread, and the authentic salt bread specialty 'Akarenga Bakery' pop-up store will be operated on the 6th floor of Taste Park and the dessert zone on the 4th floor of The Center, respectively.
Choi Yong-hwa, Executive Director of Sales at HDC I'Park Mall, said, "We have prepared various events so that customers can enjoy shopping and get ready for this summer ahead of the full vacation season," adding, "We will continue to present events tailored to customer needs and create an enjoyable shopping environment."
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