hy, Online Mall Preditsers Exclusive Sale of Norwegian Health Supplement 'Mwolreoseu'

Focus on Differentiation Strategy
From Product Category Expansion to ChatGPT

hy announced on the 8th that it will exclusively sell the Norwegian health supplement "Mollers" on its online mall "Predit."

hy exclusively sells the Norwegian health supplement 'Mollers' on its online mall, Predit.
Photo by hy

The imported product is a liquid omega-3. It contains natural lemon flavor, making it easy to consume without discomfort, and its liquid form allows versatile use in salads, smoothies, and more.

hy is focusing on strengthening Predit's competitiveness. The company has expanded its product categories by sourcing exclusive overseas imported products and launching private brand (PB) items. Since Predit's launch in 2020, the number of SKUs handled has increased more than threefold, from around 400 to over 1,200.

Considering consumer convenience, the application (app) was designed intuitively to minimize the number of touches during use. After the revamp, the main banner click-to-purchase conversion rate rose to approximately 31%, an 18 percentage point increase compared to the previous integrated page's 13% conversion rate, the company explained.

Communication enhancement using 'ChatGPT' is also underway. By combining conditional data based on customer attributes, reviews, and purchasing behavior, related information will be provided to the responsible MDs and marketers to apply customized product category composition and placement.

Currently, Predit has surpassed 1.57 million members, marking a 57% growth compared to the same period last year. The paid service "Predit Club" also has 37,000 members.

Seo Il-won, head of the hy Platform Sourcing Team, said, "Predit's strength lies in its logistics network utilizing 11,000 fresh managers nationwide," adding, "We aim to achieve 2 million members and 150 billion KRW in transaction volume within the year to become the leading distribution platform in the industry."