‘Rejuvenated’ Papa John’s Pizza Unveils New Store Design

Korea Papa John's announced on the 8th that it will strengthen its position as a premium brand through a new store design with a modern sensibility.

New store design of Papa John's Pizza.
Photo by Korea Papa John's

According to Papa John's, the new store design uses colors such as red, green, white, and purple that evoke the main ingredients of pizza, including tomatoes, vegetables, pizza dough, and garlic, to reinforce the image of the high-quality pizza offered by Papa John's. It features walls accented with phrases highlighting the 'handmade pizza' characteristic and artistic elements such as LED illustrations visualizing sauce drizzling over the pizza.

The tables where customers sit are furnished with yellow sofas and oak wood seats made from high-quality materials, creating a modern and luxurious space. Additionally, digital menu boards have been installed inside the store to allow consumers to easily check desired menus and promotions.

The new store design of Papa John's Pizza has been applied to five recently opened stores: Incheon Wondang Branch, Incheon Geomdan Branch, Busan Choeup Seomyeon Branch, Andong Branch, and Gwangju Namgu Branch.

Kim Yonghoon, Director of Business Development at Korea Papa John's, said, “The new store design prioritizes the convenience of both employees and visiting customers of Papa John's Pizza stores while visually expressing an attractive space. We hope that the brand identity will be remembered by customers who visit Papa John's Pizza.”