Imsil County Office SNS Plays Key Role as Ambassador for Hometown Love Donation Program Promotion

The SNS of Imsil County Office in Jeonbuk is playing a significant role as an ambassador for the Hometown Love Donation Program by releasing promotional videos through YouTube, Facebook, Instagram, and other platforms.

According to the county on the 5th, the promotional video for the Hometown Love Donation Program titled "Cheese Edition," which was released on YouTube, Facebook, and Instagram on the 22nd of last month, has received high engagement with 20,102 views and 167 comments as of this day.

Cheese Edition promotional video capture
[Photo by Imsil-gun]

Following the earlier Tourism Edition, the Cheese Edition promotional video, produced as part of a series, has attracted attention as it features not professional models but public officials from Imsil County Office.

Seung-ah Kim, an administrative officer from the Women and Youth Division who participated in the "Cheese Edition," energetically introduced Imsil County’s thank-you gifts such as grilled cheese, string cheese, and yogurt, in line with the concept of promoting the Hometown Love Donation Program.

Comments on the released video include praises such as "The model is so pretty," "Wishing success to Imsil County’s Hometown Love Donation Program," and "I want to eat Imsil cheese."

Riding this positive wave, the county also held a four-line acrostic poem event titled "Imsil Donation" on the county office’s SNS as part of the promotional efforts for the Hometown Love Donation Program.

The county plans to select a total of 100 winners through a draw and provide them with "unsweetened yogurt" from Imsil N Cheese.

Comments include cheerful messages like "Im = I’ve only heard that Imsil cheese is famous, Sil = but seeing it in person, the quality is clearly different, Gi = since you can donate and receive Imsil cheese as a thank-you gift, Bu = I hope no one misses this golden opportunity."

Another comment reads, "Im = Did you hear that Imsil’s Hometown Love Donation Program fundraising amount ranked first? Sil = Truly amazing news, applause to that, Gi = Donate and receive thank-you gifts, and with such a good cause, not only me but Bu = let’s participate with parents, friends, and lovers!"

The winners will be announced on the 8th and can be checked through the Imsil County Office Facebook, Instagram, and Imsil N TV YouTube channel community.

Since the Hometown Love Donation Program allows donations only to local governments where one does not reside, the plan is to target not only expatriates but also younger generations through SNS platforms such as Facebook and Instagram.

The SNS of Imsil County Office has been playing a key role as a "top performer" in promoting Imsil County and local festivals by presenting various events at regional festivals such as the Imsil N Cheese Festival and Imsil N Pet Star.

County Governor Shim Min said, "The Hometown Love Donation Program, which started for the first time this year, is an important system for expanding local finances," and added, "We will strive to revitalize the program by preparing diverse and enjoyable events."

Imsil = Asia Economy Honam Reporting Headquarters Reporter Nosik Park baekok@asiae.co.kr