BAT Launches 'Neo' New Product Exclusively for Glo Hyper X2

‘Neo Shine Boost·Neo Tobacco Switch’ 2 Types

BAT Rothmans announced on the 5th that it will newly launch two types of dedicated sticks for the heated tobacco product ‘glo Hyper X2’: ‘Neo Shine Boost’ and ‘Neo Tobacco Switch’.

These new products are part of the lineup introduced in February alongside the domestic launch of glo Hyper X2, including ‘Neo Purple Boost,’ ‘Neo Boost,’ ‘Neo Dark Tobacco,’ and ‘Neo Fresh.’ Both new products feature capsule types. ‘Neo Shine Boost’ offers a rich, sweet, and refreshing taste in the mouth, while ‘Neo Tobacco Switch’ delivers a uniquely smooth tobacco flavor and, when the capsule is burst, provides a cool sensation throughout the mouth. The new products are priced at 4,800 KRW and are available at convenience stores nationwide.

A BAT Rothmans representative stated, “We have added new ‘Neo’ products for Hyper X2 in response to consumers’ desire for different flavors,” and added, “We will continue to introduce a variety of lineup products so that consumers can use them with greater satisfaction.”