Coca-Cola Launches 'Co-K Studio X NewJeans' Package

Coca-Cola announced on the 5th that it will release a special package with the K-pop group NewJeans, who are active as global ambassadors for ‘Coke Studio’.

The newly released ‘Coca-Cola X NewJeans Special Package’ was planned to deliver the meeting of ‘Coke Studio’ and NewJeans as a unique visual experience. Previously, Coca-Cola’s global music platform Coke Studio released the global title track ‘Be Who You Are (Real Magic)’ in collaboration with five artists gaining worldwide attention, including NewJeans and Jon Batiste.

The package features a unique design utilizing logoplay. The logos of ‘Coke Studio’ and NewJeans, each in different fonts, were used as typography elements to add visual intensity. In particular, this package was produced in two designs with different NewJeans logo colors, adding collectible value. The Coca-Cola X NewJeans Special Package can be purchased at marts, convenience stores, and online through Coca-Cola beverages, a subsidiary of LG Household & Health Care.

Additionally, in September, Coca-Cola plans to participate as a sponsor in SUPERPOP, a new music festival where artists with diverse genres and personalities based on K-pop and audiences come together.

A Coca-Cola representative said, “This year, through Coke Studio, we are delivering the special magic moment where different people become one through music, and we are introducing a special package that offers a visually unique experience together with NewJeans, our global ambassadors who also participated in the title track.” Coke Studio is Coca-Cola’s global music platform.