Hanssem Expands Partnership with Glad Hotel

Maison Glad Jeju Junior Suite room furnished with Hanssem custom furniture.

Hanssem, a comprehensive home interior specialist company, announced on the 1st that it will collaborate and conduct joint marketing with Glad Hotel & Resort.

In January, Hanssem began its partnership by creating rooms equipped with Hanssem dining tables and chairs at Glad Mapo and Yeouido, launching joint marketing efforts. This time, the partnership has expanded to include the 5-star hotel 'Maison Glad Jeju' of Glad Hotel. Hanssem installed a total of 24 types and over 3,400 pieces of custom furniture exclusively for Glad Hotel at Maison Glad Jeju. The installations are located in 319 rooms out of the 513 rooms at Maison Glad Jeju, including Standard Twin and Suite rooms.

The custom furniture was designed to match the atmosphere of each room. The TV consoles, minibars, and drawers installed in the Standard Twin and Suite rooms feature an ash pattern and round steel legs, adopting a luxurious yet simple design. Sofas, stools, and tables utilize gray-tone fabric with a textile feel to create a modern image. Furniture installed in ondol (heated floor) rooms combines patterned wood veneer and solid wood to reinterpret traditional Korean hanok style in a modern way, creating a calm indoor atmosphere.

Hanssem and Glad Hotel will operate a 'Sweet Sleep Pop-up Store' in the lobby on the first floor of Maison Glad Jeju until September 4. The pop-up store is planned with the 'Planterior' concept, where various plants create a comfortable ambiance. Hanssem will exhibit furniture such as the ▲Four Seasons 6 Henna Mattress ▲Euro 503 Art Wall Walnut Cabinet ▲Euro 505 Boutique Side Table at the pop-up store. Glad Hotel will provide opportunities to experience sweet sleep goods from Glad Shop, including ▲goose down bedding sets and ▲Glad Forest diffuser & room spray.

Hanssem plans to further expand its collaboration with Glad Hotel. Beyond simply supplying furniture, the two companies are also discussing joint brand marketing initiatives. Furthermore, Hanssem intends to actively expand new distribution channels by partnering with major luxury hotels such as Lotte Hotel.

A Hanssem representative said, “Following the beginning of the year with Glad Mapo and Yeouido, we are pleased to showcase Hanssem’s distinctive design and sensibility at the 5-star Maison Glad Jeju. We will continue to expand cooperation with Glad Hotel and pioneer new distribution channels through collaborations with other hotels, striving to allow customers to encounter Hanssem furniture in various locations.”