Business Agreement with Seoul Regional Veterans Affairs Office
Seven Eleven announced on the 1st that it will release two types of 'Sinseon(善)han Dosirak' (Fresh Lunchboxes) containing patriotic messages honoring the 22 countries that participated in the Korean War, in collaboration with Shinhan Card.
Models are promoting two types of 'Fresh Lunchboxes' released by Seven Eleven in celebration of the Month of Patriots and Veterans. [Photo by Seven Eleven]
The two Sinseon(善)han Dosirak are the 'Sinseonhan Ssambap Dosirak' and the 'Sinseonhan Yeolmu Chamchi Bibimbap' lunchboxes. The label includes the phrase "We will not forget the 22 countries that participated in the Korean War" along with the 'AMAZING 70' logo, the official brand for the 70th anniversary of the armistice produced by the Ministry of Patriots and Veterans Affairs.
The Sinseonhan Ssambap Dosirak is composed mainly of fresh ssam vegetables paired with domestic spicy stir-fried pork and low-fat, high-protein smoked duck. It features a traditional Korean sweet called yakgwa as a dessert, catering to the halmaennial trend. The Sinseonhan Yeolmu Chamchi Bibimbap is a bibimbap mixed with seasonal yeolmu kimchi, red cabbage, romaine lettuce, stir-fried carrots, and tuna, offering a savory taste when mixed together.
Along with the release of the Sinseon(善)han Dosirak, Seven Eleven also signed a related agreement with the Seoul Regional Veterans Office. On the 31st of last month, Kim Min-jung, head of marketing at Seven Eleven, and Na Chi-man, director of the Seoul Regional Veterans Office, among other officials, attended the signing of a "Memorandum of Understanding for the 70th Anniversary of the Armistice and Welfare Support for National Veterans."
According to this agreement, Seven Eleven plans to donate 1% of the sales revenue from the two Sinseon(善)han Dosirak lunchboxes to support the welfare of national veterans.
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