Dr. Bang Giwon Launches Eyelash Serum... "Creates Clearer Eye Contours"

Dr. Bang Giwon announced on the 31st that they have launched the 'Eyelash Black Serum,' which not only supplies nutrition to the eyelashes but also creates a naturally clear eye look.

Dr. Bang Gi-won's 'Eyelash Black Serum'.
Photo by Dr. Bang Gi-won

The new Eyelash Black Serum is the black version of the company's bestseller, 'Nourishing Serum for Lash and Brow,' and is a product that provides both eyelash nourishment and mascara effects. It contains biotin and caffeine to intensely nourish the eyelashes and features a pH 7.0 formula similar to tears, preventing eye irritation during use.

With a black water gel formula containing charcoal powder, it creates natural and vivid eyelashes without powder fallout or smudging. The easy washable type allows gentle cleansing with only lukewarm water. Additionally, it can be reapplied frequently during daily life without clumping, tinting each lash densely and evenly.

In particular, the multi-brush composed of a screw curve brush and a ball tip closely cares for the entire eyelashes and delivers active ingredients even to the hard-to-reach root areas.

A representative from Dr. Bang Giwon stated, "This product was launched in response to consumers' needs for a clear eye look without the burden of mascara," adding, "It is a product that can be used not only on eyelashes but also on eyebrows and hairlines."