Globalizing K-Fashion... Shinsegae Department Store Opens B2B Export Platform

Discovering Outstanding Emerging Domestic Designer Brands
Serving as an Incubator and Assisting in Overseas Market Expansion

Shinsegae Department Store announced on the 30th that it will officially open the K-fashion export brokerage platform 'K-Fashion82' website.

Launching on the 31st, K-Fashion82 is a platform that supports the export of domestic emerging designers as well as small and medium-sized fashion companies. The platform's name combines 'K-Fashion,' referring to Korean fashion so that overseas buyers can immediately recognize it as a Korean fashion platform, with South Korea's country code '82' to add meaning. Shinsegae plans to lead the globalization of K-fashion by providing various overseas business support services such as secure payment services, overseas logistics agency services, and interest-free loans.

K-fashion export brokerage platform 'K-Fashion82' homepage
Photo by Shinsegae Department Store.

It supports escrow-based payment services. Domestic banks protect the payment amount and settle it to the seller once the product delivery is completed, enabling safe settlement. It also provides overseas logistics agency services. Shinsegae selects logistics agencies with operational experience across Europe and Asia to easily solve complex and difficult issues such as ship reservations and document processing. An interest-free funding support policy is also implemented. Through internal screening based on sales performance and transaction scale, companies can receive interest-free benefits of up to 100 million KRW from in-house funds.

As K-Fashion82 became known, the response from small and medium-sized K-fashion companies has been explosive. Since the beta service of K-Fashion82 was introduced in March until this month, over 100 brands including Tripleut, Kimoui, and Blackbeast have joined, attracting attention. Lee Ji-seon, CEO of the domestic women's fashion brand Tripleut, said, "K-Fashion82 has been a great help by providing an easy opportunity to meet overseas buyers."

Going forward, Shinsegae plans to actively attract overseas buyers through exhibitions and fashion shows to promote the excellence of K-fashion worldwide. A Shinsegae Department Store official said, "We created the K-Fashion B2B export platform to introduce excellent domestic K-fashion to the global market," adding, "We will spare no effort to provide various support so that competitive domestic fashion companies can continue to grow."