SSG.com Pre-Sale of 'Landers Yellow Edition'

Sales Start at 10 AM on the 30th

SSG.com announced on the 28th that starting from 10 a.m. on the 30th, it will begin pre-selling the 'Yellow Edition' uniforms and hats, launched through a collaboration between SSG Landers and Shinsegae Food's No Brand Burger.

Yellow Edition uniform and hat. [Photo by SSG.com]

This pre-sale was planned ahead of the 'Landers No Brand Burger Day' held from the 2nd to the 4th of next month at Incheon SSG Landers Field. During No Brand Burger Day, customers wearing this year's or last year's Yellow Edition uniform will receive a free coupon for No Brand Burger's Chipotle Hot Chicken Combo each day upon entering Landers Field.

The Yellow Edition uniform incorporates the yellow color symbolizing No Brand Burger and design elements inspired by the signature NBB burger, the brand's representative menu item. At the bottom of the uniform, there is an emblem commemorating last season's KBO championship, which marked the first wire-to-wire integrated victory in professional baseball history, along with a spaceship patch symbolizing the Landers. The Yellow Edition hat features a yellow base representing No Brand Burger, with the team logo embroidered in red, and the brim accented with SSG Landers' primary color, red.

An SSG.com representative stated, "Last month's exclusive sale of Landers Buck baseball goods drove growth in the Landers section," and added, "We expect the Landers Yellow Edition products to receive great response from professional baseball fans as well."