VT GMP Accelerates Expansion in Japan's 1.5 Trillion Won Male Cosmetic Market

VT GMP announced on the 24th that VT Cosmetic's cosmetics are continuously expanding their market based on their high popularity in the Japanese cosmetic market.

According to a report by Japan's Nikkei Newspaper on the 17th, VT GMP was recognized as one of the top 8 cosmetic brands frequently used by Japanese men. By selecting famous artists as advertising models and engaging in effective branding activities, the brand successfully enhanced its image, increasing its preference among Japanese male consumers.

Korean cosmetic brands, including VT GMP, are receiving enthusiastic responses mainly from Japan's Generation Z. According to a survey conducted by Japan's NEO Marketing in December 2022 targeting Japanese Generation Z, about 30% of respondents answered that they use Korean brands for makeup products.

With changing perceptions about skin beauty, the number of Japanese male consumers interested in cleansing and skincare products is increasing, and the Japanese male cosmetic market size is expected to expand to approximately 160 billion yen (1.5 trillion KRW) by 2024.

Leveraging the interest of Japanese consumers, VT GMP is promoting market expansion in Japan with various new products. In March, they launched the ‘Cica Natural Line,’ composed of organic ingredients, in both online and offline stores such as Cosme Kitchen and Biople in Japan.

In July, the ‘Riddle Shot Line’ is scheduled for official launch in Japan. The ‘Riddle Shot Line’ consists of three products?‘Riddle Shot 100, 300, 700’?which combine cica-based ingredients with micronides.

A VT GMP representative stated, “With increased recognition in the cosmetic market, we are steadily releasing new products to target the Japanese market, and visible results will continue. We will continuously launch products that satisfy consumers regardless of gender, further strengthening our position as a leading cosmetic brand.”