"Special 40% Discount Event on Jangsu Hanwoo at Seoul City Hall on July 5-6"

Jangsu County and Jangsu Hanwoo Regional Corporation Progress

Jangsu County in Jeonbuk and Jangsu Hanwoo Regional Corporation announced on the 23rd that they will hold a 40% special discount event for the Jangsu Hanwoo joint brand at Seoul City Hall Plaza from June 5 to 6.

Photo by Jangsu Hanwoo Regional Corporation

The special discount event for the Jangsu Hanwoo joint brand was organized to help livestock farmers who are struggling due to falling cattle prices and rising feed costs, and to provide consumers with an opportunity to experience the wholesale price of Hanwoo beef.

Jangsu County is located at an altitude of 500 meters in the eastern mountainous region of Jeonbuk. It is the source of the Geumgang and Seomjingang Rivers, where water never runs dry, preserving its pristine environment. The Jangsu Hanwoo raised here boasts deep meat color, the unique mild taste of Hanwoo, and aims to be the best clean and safe Hanwoo with exceptional quality.

Jangsu Hanwoo Regional Corporation is continuously increasing the brand awareness of Jangsu Hanwoo by establishing online and offline distribution channels in partnership with large distribution companies. Through this event, they expect to captivate consumers in the metropolitan area by showcasing the excellent quality and affordable price of Jangsu Hanwoo.

Sung Su-young, president of Jangsu Hanwoo Regional Corporation, said, "We will actively promote and market to alleviate the difficulties faced by livestock farmers suffering from the economic downturn and to enable consumers in the metropolitan area to purchase high-quality Jangsu Hanwoo at affordable prices. We will continue to be a public corporation that supports both producers and consumers."