[Park Young-gyu, Executive Director of Dr. Pepti (third from the left), Kim Dong-hee, Deputy General Manager of Dr. Pepti (second from the right), and Vietnamese brand model Thuc Thuy Tien are taking a commemorative photo with officials after the performance.]
Dr. Pepti, a peptide-specialized cosmetic brand operated by J&CoShoo, announced that it successfully concluded its brand event held on the 16th at the JW Marriott Hotel in Hanoi, Vietnam.
Following the first event last November, the brand ambassador of Dr. Pepti, Nguyen Thuc Thuy Tien (응우옌 툭 투이 티엔, hereafter ‘Thuy Tien’), joined this event as well and had a photo session with fans.
Thuy Tien is a Vietnamese model and the winner of the ‘2021 Miss Grand International,’ one of the world’s top five beauty pageants.
About 250 people attended the event, including famous Vietnamese KOLs and major nationwide wholesalers. The event featured a congratulatory performance by popular Vietnamese singer Quan A.P (콴 A.P), band performances, and a luxurious and abundant prize giveaway event called ‘Lucky Draw,’ which heightened the event’s appeal. The event recorded wholesale sales exceeding 1.5 billion KRW.
This Dr. Pepti event was held to commemorate the launch of new products in Vietnam, introducing three key products focused on bright and youthful skin.
The first product is the most recently launched ‘Lifting Pro Essence’ in Korea, a bubble essence product focused on skin lifting. Clinical results show that skin age is reduced by 6.7 years, and even after a single use, immediate face lifting and tightening improvements are observed. Additionally, clinical results demonstrate a 224% improvement in skin absorption compared to general formulations due to its oxygen bubble formulation. Besides the existing 100ml size, a convenient and affordable 30ml small size was also introduced.
The second product is the ‘Essential Luminous Treatment,’ a refreshing water-type whitening toner. It is a treatment product used as the first step after cleansing, containing 5% niacinamide for powerful whitening effects and 5% panthenol, which is beneficial for skin soothing and effective in calming the skin and balancing oil and moisture.
The third product is the ‘Centella Deep Clean Cleansing Water,’ a cleansing water containing centella extract, which is effective for skin soothing. It is a mildly acidic product with an ideal pH for the skin, causing no irritation such as stinging in the eyes, yet thoroughly cleanses makeup and skin impurities.
Park Young-gyu, Executive Director of Dr. Pepti, stated, “To become the most beloved brand in Vietnam, we will continuously research the needs of Vietnamese consumers and develop products that can satisfy those needs.”
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