Nongshim Opens 'Coco Ichibanya' Curry Specialty Store at Bupyeong Rodeo

Nongshim announced on the 19th that it has newly opened the Incheon Bupyeong Rodeo branch of the curry specialty restaurant 'Coco Ichibanya.'

Exterior view of Coco Ichibanya Bupyeong Rodeo Branch

The Coco Ichibanya Bupyeong Rodeo branch spans 160.66㎡ (48 pyeong) with 64 seats. It is located near Bupyeong Station, known as the Meeting Plaza, in the cultural street food alley, attracting many young visitors in their 20s and 30s on both weekdays and weekends.

In line with the characteristics of the area with a large young floating population, Coco Ichibanya Bupyeong Rodeo branch introduced table ordering devices that allow customers to check the menu, place orders, and make prepayments all at once from their seats, moving away from the traditional method of ordering and paying face-to-face with staff. This reduces the inconvenience of having to call staff and saves ordering time for customers.

Coco Ichibanya, which means "This is the best restaurant," is a curry restaurant where customers can create their desired menu with more than 30 different toppings according to their preferences. It launched its first store in Gangnam in 2008 and is celebrating its 15th anniversary this year.

A representative of Coco Ichibanya stated, “With the operational know-how and philosophy accumulated so far, we will sincerely focus on detailed market analysis and menu development rather than aggressive store openings, so that franchise owners can operate their stores stably in the long term.”