Samjin Pharmaceutical Operates 'Geborin Rest Area' at Music Festival

Setting Up an Experience Zone at 'Beautiful Mint Life 2023'

Samjin Pharmaceutical announced on the 17th that it operated the 'Geborin Rest Area' in the form of a brand experience center at the 'Beautiful Mint Life 2023' music festival held over two days from the 13th to the 14th at Seoul Olympic Park.

On June 13-14, the 'Beautiful Mint Life 2023' music festival was held at Seoul Olympic Park, where a Geborin advertisement was displayed.
[Photo by Samjin Pharmaceutical]

Beautiful Mint Life (Buminra) is a picnic-themed music festival that started in 2010 and is celebrating its 14th edition this year.

Considering the long duration of the music festival, Samjin Pharmaceutical planned a brand experience center with the theme of rest within the festival to provide relief to fatigued attendees, introducing a rest area concept booth. The two-story 'Geborin Rest Area' was designed to allow visitors to sensorially experience the effects of Geborin.

Additionally, Samjin Pharmaceutical lent items for the convenience of festival-goers at the booth, such as paper hats, paper chairs, and paper tables. Samjin Pharmaceutical explained that more than 6,000 visitors came to the Geborin Rest Area during the festival period.

Choi Yong-ju, CEO of Samjin Pharmaceutical, stated, "Based on our participation in this event, we will continue efforts to enhance favorability and attract new customers by planning various additional communication programs to share the Geborin brand experience with the public."

The 'Geborin Rest Area' operated by Samjin Pharmaceutical at the 'Beautiful Mint Life 2023' music festival.
[Photo by Samjin Pharmaceutical]