Lotteria Launches 'Lotteria Bingsu,' a Signature Summer Dessert

Lotteeria announced on the 11th that it has launched the representative summer dessert "Lotteeria Bingsu" to welcome the upcoming summer.

[Photo by Lotteria]

This year's Lotteeria Bingsu is based on the Lotte Living Su introduced in 2022, with the flavor balance improved through customer surveys and feedback.

Emphasizing sweetness with the main ingredients red beans and ice cream, and adding freshness with fruit cocktail and strawberry jam, Lotteeria Bingsu is available for 5,300 won.

In addition to offline stores, a delivery service using cooling packs is operated so that customers can enjoy Lotteeria Bingsu anywhere, whether at home, office, or outdoors.