[Global Hit Item] "Balloon-like Pants Are Charming" .. "Sold Over 10,000 Pieces in 3 Years"

Balloon Pants Cumulative Sales Exceed 10,000 Units
High-Density Fabric Used, Fit Maintained for Long
Plan to Launch Women's Items This Year

"The overfit style 'Balloon Pants,' reminiscent of a hot air balloon, is gaining high popularity to the extent that it is exported to eight countries overseas."

/Lee Handong, CEO of Anglerun, Instagram

Lee Handong, CEO of Anglerun, said in an interview with Asia Economy on the 12th, "The Balloon Pants series has established itself as a steady seller, produced with high quality and various materials," adding, "Reorders have been made 50 to 60 times over three years, with cumulative sales exceeding 10,000 units. In terms of quality, we use heavy, high-density fabric to reduce shrinkage during washing, maintaining the fit of the product for a long time."

CEO Lee is a former fashion photographer. He has run a fashion blog for a long time and developed an interest in overfit pants. He explained, "At the time, among pants that were unfamiliar in Korea, the category called Balloon Fit was created with a fit that is wide in the middle and narrows at the top and bottom in a curved shape," adding, "Instead of using smartphones, I personally took high-quality product photos and created content by running a blog, which created synergy. Balloon Pants became a hit, achieving mid-100 million KRW in sales within about a year of founding."

Provided by Anglerun

The unique fit and quality of Balloon Pants resonated overseas as well. Overseas customers who came across Anglerun’s Instagram began purchasing products through the global mall built on the global e-commerce platform 'Cafe24.' CEO Lee emphasized, "We receive purchase inquiries from overseas customers via Instagram and email," and "The global mall alone generates over 40 million KRW in monthly sales."

Lee Handong, CEO of Anglerun.
[Photo by Cafe24]

Wholesale exports to overseas buyers are also underway. CEO Lee stated, "Size was important in Europe. At the buyer's request, we produced and sold products in three sizes?M, L, XL?rather than the previously sold free size," adding, "Currently, steady sales continue in the UK’s famous online select shop End Clothing, Japan’s ZOZOTOWN, Russia, Taiwan, Hong Kong, and more."

Anglerun plans to expand its range by launching items for women. CEO Lee said, "I intend to operate the brand as a space that makes clothes I like and that everyone can enjoy, just like now," and added, "This year, we plan to release Balloon Pants, skirts, and more, anticipating a female enthusiast group that prefers wide silhouettes."