Hanjin Strengthens Support Services for Fashion Companies Participating in Overseas Exhibitions with MyFair

Hanjin announced on the 10th that it will strengthen its support services for fashion companies aiming to enter overseas markets through a business agreement with MyFair, a platform for reserving booths at international exhibitions.

Last June, Hanjin launched ‘SWOOP (Sup)’, a service supporting the overseas expansion of excellent domestic K-fashion brands, assisting fashion companies seeking to enter foreign markets by providing logistics and marketing support.

Through the business agreement signed in February, both companies have completed preparations for all necessary matters to provide the service. From April to January 2024, they will offer related services and information to domestic fashion companies wishing to participate in overseas exhibitions.

First, Hanjin will provide international logistics services specialized in fashion and exhibitions to MyFair’s clients and offer discounted rates for the overseas shipping service ‘Global One-Click’, which is operated for domestic global sellers. Additionally, MyFair’s services will be promoted to members of the ‘SWOOP’ website.

MyFair will develop a participation support program specialized for the brand pavilion organized by Hanjin’s ‘SWOOP’ when participating in overseas exhibitions. They will provide participation result analysis data and promote the participation content through fashion specialists. Furthermore, MyFair will offer exclusive discount services for ‘SWOOP’ clients on its website and promote ‘SWOOP’ services to MyFair members.

Through this business agreement, Hanjin secures opportunities to provide logistics services to fashion companies wishing to participate in overseas exhibitions. By combining Hanjin’s network with MyFair’s expertise, the scope of SWOOP’s services will be expanded to secure a larger customer pool.

A Hanjin representative stated, “Overseas exhibitions are an effective channel that can help excellent domestic K-fashion brands expand overseas. Going forward, we will continue to expand SWOOP’s fashion logistics business capabilities to achieve results in developing overseas sales channels for outstanding domestic fashion brands through collaboration with companies like MyFair, which possess specialized solutions.”