Hankook Tire Website Wins Grand Prize at German Design Award

Hankook Tire & Technology announced on the 8th that its website won the Grand Prize in the Communication category at the German iF Design Award 2023.

In May last year, the company revamped its global website and country-specific sales websites under the theme of "New Innovation Platform." The global website was redesigned focusing on brand experience based on visitor data analysis, while the country-specific websites were reorganized based on sales information for customer touchpoints.

The website features content such as ION, the world's first full lineup electric vehicle dedicated tire brand, prominently on the main page. It continuously posts various content including global motorsports events it sponsors and supplies.

The iF Award is organized by the German marketing consulting firm International Forum Design and is one of the most prestigious design awards worldwide, alongside Germany's Red Dot Design Award and the United States' IDEA.