Jeju Air, NCSI '1st Place' for 2 Consecutive Years

Jeju Air announced on the 8th that it was selected as the No. 1 low-cost carrier (LCC) for two consecutive years in the National Customer Satisfaction Index (NCSI) survey conducted by the Korea Productivity Center. This marks the second consecutive year and the fourth time since the LCC category survey began in 2018 that Jeju Air has received the top award.

The National Customer Satisfaction Index survey, conducted annually by the Korea Productivity Center, evaluates the quality of products and services based on six criteria: customer expectation level, perceived quality, perceived value, complaint rate, customer loyalty, and customer retention rate, selecting outstanding companies accordingly.

Among these, Jeju Air received high evaluations in perceived value, customer expectation level, and perceived quality. In particular, the industry-leading level of perceived value is attributed to the flexible expansion of supply on short- and medium-haul routes, which broadened consumer choices and provided reasonably priced air services.

Additionally, differentiated service planning such as sports and golf memberships, as well as various online and offline brand marketing activities including ‘Travelmat’, ‘Janmang Loopy’, and ‘Airstage’, received high scores in both customer expectation level and perceived quality.

The National Customer Satisfaction Index survey is a representative customer satisfaction measurement indicator jointly developed by the Korea Productivity Center and the University of Michigan in the United States. The results are based on evaluations from about 1,000 customers who have used airlines at least twice in the past six months.

A Jeju Air official stated, “Jeju Air ranked first in the NCSI LCC category, as well as in major evaluations in the first half of the year such as the Korea Brand Power Index (KBPI) and Green Star awards. We will continue to research and challenge ourselves to satisfy the ever-changing expectations of customers and lead the market.”