Nationwide Campaign Implemented Using Products and Vehicles
Lotte Wellfood (formerly Lotte Confectionery) announced on the 2nd that it signed a business agreement for a safety management campaign to promote a culture and awareness of safety across society with the Seoul Employment and Labor Office of the Ministry of Employment and Labor at the Lotte Wellfood headquarters in Yangpyeong-dong, Seoul.
Lee Chang-yeop, CEO of Lotte Wellfood (left in the photo), and Noh Gil-jun, Director of the Seoul Employment and Labor Office, are taking a commemorative photo after signing a business agreement. [Photo by Lotte Wellfood]
Lotte Wellfood agreed with the government's 'Serious Accident Reduction Roadmap,' which aims for a "Safe Korea," and decided to participate in spreading a culture of safety awareness in everyday life. Through this agreement, Lotte Wellfood will support campaign promotional activities, and the Ministry of Employment and Labor will develop and provide content such as images and phrases necessary for promotion.
Lotte Wellfood plans to naturally raise awareness of the importance of safety by including safety messages on products frequently encountered by citizens in daily life, delivery boxes, and delivery vehicles. First, the safety campaign slogan will be inserted on the individual packaging of Anytime Candy, which is preferred by consumers. The campaign phrase and images, "Delivering Safety and Spreading Happiness," will be promoted through exposure on products sold via online subscription services and online malls, as well as on Kkokkalcorn delivery boxes. Additionally, safety campaign posters will be attached to sales and delivery vehicles nationwide to help spread a culture of safety awareness.
Lee Chang-yeop, CEO of Lotte Wellfood, emphasized, "As part of our ESG safety management activities, we have proactively joined this campaign," adding, "We hope this will lead to the nationwide spread of a culture of safety awareness."
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