Dominate, Sensory Experience in 3D Space 'Becoming Branding'

Metaverse platform company ‘Dominate’ is launching a branding metaverse space called ‘DoctorBlitWorld’.

Branding metaverse is a new form of branding technique that utilizes metaverse spaces, which have recently become a global trend, for branding purposes. There is a case where the health functional food company ‘DoctorBlit’ chose a metaverse space implemented on the web as a venue for branding itself and marketing its diet health functional food product ‘Pooeung’.

‘DoctorBlitWorld’ is a space where consumers can easily access and experience various activities through the web without the need to install a separate application. Based on Dominate’s proprietary metaverse space creation technology, the space allows users to easily and enjoyably learn about the DoctorBlit brand and its products.

The two-story DoctorBlit building, realized through 3D modeling on the web, consists of five zones. Upon entering the first floor, there is a lobby, a showroom, and a before & after zone. On the second floor, there is a diet lab and fitness space related to the Pooeung product. Visitors who enter this space visit each zone in sequence and play mini-games tailored to the characteristics of each area. After completing the mini-games, rewards are provided. Visitors enjoy a fun and natural experience of learning about the DoctorBlit brand by completing simple missions and receiving rewards. The rewards earned through missions can be used as benefits when purchasing products.

In the virtual space without physical constraints, visitors interact with the brand while enjoying sensory experiences. They not only enjoy visual satisfaction by exploring the immersive space but also have a fulfilling experience through various sensory interactions with the content implemented in the space. Through natural interactions in a high-quality virtual environment, consumers can feel the value of the brand.

Due to the COVID-19 pandemic, non-face-to-face business forms have become established in everyday life, and as digital online activities become increasingly important, branding metaverse is likely to expand its application areas across various industries in the future.

Dominate, which possesses its own platform metaverse technology, is a company that will further expand its presence in future trends. It has been providing various services based on platform construction technologies using engines such as Unity and Unreal. It has built themed spaces like ‘K-pop Island’ and ‘Korean Folk Village’ in the 3D AR social service known as ‘Zepeto’ World, and provided 3D virtual world services for overseas high-end jewelry brands. It has also collaborated with domestic public institutions. It has created various spaces such as a metaverse service replicating the research environment of the Korea Electronics Technology Institute (KETI), enabling ‘digital twin’ through advanced 3D world spaces.

There is growing interest in the ‘MZ generation’ these days. In every market, services and marketing targeting the MZ generation are being competitively launched. The MZ generation is a digitally friendly age group that has been exposed to digital devices since their growth period. For the MZ generation, the metaverse is not an unknown area to learn but a familiar space actively used in daily life. Dominate, which has proprietary metaverse implementation technology, is a competitive company in markets where the MZ generation is becoming mainstream. Based on its core branding metaverse and independent metaverse platform construction technology, it is continuously conducting research and development in the fields of AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality). Dominate plans to expand its business scope and scale by leveraging various technologies and know-how centered on metaverse technology.

Dominate is currently focusing on its proprietary branding metaverse and independent metaverse platform construction technology, and is continuously researching and developing in the fields of AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality). Centered on metaverse technology, it plans to expand its business scope and scale by utilizing various technologies and expertise.