Successful Completion of the U.S. Market Entry Strategy and Support Policy Briefing
Songpa-gu Holds 'U.S. Market Entry Strategy and Support Policy Briefing' for 45 Small and Medium Enterprises
Visit to Fairfax County Economic Development Authority, Virginia, USA… Linking to Practical Business Support
Providing U.S. Market Entry Strategies and Opportunities for Networking with Local Officials
Songpa-gu (Mayor Seo Gang-seok) held the 'U.S. Market Entry Strategy and Support Policy Briefing' on the 24th, co-hosted with the Fairfax County Economic Development Authority (FCEDA) in Virginia, USA, to support local small and medium enterprises interested in entering the U.S. market.
Fairfax County, Virginia, is adjacent to Washington DC, the U.S. capital, and is known as the Silicon Valley of the East Coast, a hub of innovation and technology. Currently, more than 80 Korean companies have offices in Fairfax County. Songpa-gu has maintained a sister city relationship with Fairfax County since 2009 and has continued cooperation in various fields.
In particular, the Fairfax County Economic Development Authority (FCEDA), which co-hosted this event, has been providing various supports to Korean companies planning to enter and expand their business in the U.S. market since 2004.
Accordingly, Songpa-gu planned the 'U.S. Market Entry Strategy and Support Policy Briefing' with FCEDA, the first among local governments nationwide, to provide local small and medium enterprises with capabilities and potential an opportunity to expand their presence in the U.S. market.
The briefing was held for two hours at the Munjeong Biz Valley Job Hub Center in Songpa-gu, with participation from 45 local small and medium enterprises. The event began with welcoming remarks from Seo Gang-seok, Mayor of Songpa-gu, and Victor Hoskins, Director of FCEDA. Christy Youk, Head of Asia Division at FCEDA, gave a presentation on 'U.S. Market Entry Strategies and Best Practices.'
The main topics included ▲Preparations companies should make before entering the U.S. market ▲Requirements for establishing a local corporation ▲Marketing methods targeting U.S. clients ▲Effective sales strategies in the U.S. market ▲Support for initial business setup, providing detailed and thorough guidance with real successful case studies essential for entering the U.S. market.
After the lecture, a Q&A and networking session took place between FCEDA officials and participating companies. Local small and medium enterprises had a valuable opportunity to communicate directly with FCEDA, which serves as a foothold for entering the U.S. East Coast market, gaining vivid advice on ▲How to build a good local team after establishing a corporation ▲Promotion methods for products targeting the U.S. market ▲Local cost of living, weather, and popular restaurants.
Songpa-gu expects this briefing to serve as a stepping stone for local small and medium enterprises to build successful networks with local officials and establish efficient business expansion strategies.
Seogang-seok, Mayor of Songpa-gu (center), Victor Hoskins, Director of Fairfax County Economic Development Authority (left), and Christy Youk, Head of Asia Division at the Economic Development Authority (right), posed for a commemorative photo at the "U.S. Market Entry Strategy and Support Policy Briefing."
Seo Gang-seok, Mayor of Songpa-gu, said, “I hope this seminar has provided practical help for local small and medium enterprises with excellent potential to enter the U.S. market,” adding, “We will continue to spare no effort in preparing various support measures for local small and medium enterprises preparing for overseas expansion to create an environment where it is good to run a business, which is Songpa-gu’s strategic goal.”
Gwanak-gu Successfully Holds Education Forum for Future Talent Development in the Digital Era
Held on April 25 at 4 PM… Over 200 Students, Parents, Educators, and Local Residents Attended
Under the Theme ‘Educating Future Talent in Gwanak-gu, Seek Questions Rather Than Answers,’ Various Lectures and Discussions Held
Gwanak-gu (Mayor Park Jun-hee) successfully held the ‘2023 Gwanak Future Education Forum’ at 4 PM on the 25th.
The forum was organized under the theme ‘Educating Future Talent in Gwanak-gu, Seek Questions Rather Than Answers’ to explore sustainable education policies to strengthen students’ future competencies and to share the latest educational trends and visions.
The forum program included ▲Keynote speech (‘Study Methods in the ChatGPT Era’ by Professor Shin Jong-ho from Seoul National University’s Department of Education) ▲Thematic presentations (‘The Meeting of Homo Paddens and Artificial Intelligence’ by Professor Lee Chan, Director of Seoul National University Lifelong Education Institute; ‘Future Education for Unfolding Individual Dreams’ by Oh Jung-hoon, Superintendent of Dongjak-Gwanak Education Support Office; ‘Promotion of Gwanak-type Future Education and School Education’ by Joo Seok-hoon, Principal of Seoul Mirim Girls’ High School) ▲and an open discussion session.
More than 200 participants, including students, parents, educators, and local residents interested in education, shared diverse opinions to help students grow into future talents.
A parent attending the forum expressed joy, saying, “It seems that various physical and human resources for students to study are gradually increasing in Gwanak-gu,” showing expectations for continuous development of educational infrastructure.
Mayor Park Jun-hee said, “Through this forum, I hope that education stakeholders in the region cultivate a sense of educational community and communicate so that students can grow into future talents in the digital transformation era,” adding, “We will continue to promote various educational projects to establish a foundation for future education and do our best to make Gwanak the top education district.”
Seongdong-gu Recruiting Participants for Career Restart Challenge Project
Providing Economic Activity Opportunities through Career Reestablishment for Experienced Women and Middle-aged Individuals Over 40
Operating Customized Career Fitness Program for 40s and 50s for Social Venture Reemployment and Startups
Seongdong-gu (Mayor Jung Won-oh) announced that it is recruiting participants for a career competency enhancement program aimed at experienced women and middle-aged individuals over 40 for social venture reemployment and startups until the 2nd of next month.
The program plans to recruit in three cohorts and will operate step-by-step and personalized counseling to improve understanding of social ventures and individual employment competencies through basic education courses.
Additionally, a makeover course will be added to the existing curriculum to boost external confidence and provide practical help for employment.
Each cohort will hold conferences divided into reemployment and certification classes, allowing participants to join according to their interests. The reemployment class will establish reemployment strategies utilizing existing experience and share recruitment information, while the certification class will share certification information reflecting employment trends and strategic learning methods.
Moreover, a talk concert will be held where successful cases of reemployment, small startups, and certification acquisition will share their experiences, providing various career directions and motivating economic activity.
After completing the education program, regular recruitment information and employment/startup trend information will be provided via SNS, and cohort communities will be operated for continuous support. Various programs such as counseling for organizational and job adaptation and training to improve OA skills will be provided for new employees.
Residents wishing to participate can apply online by the 2nd of next month, and after a preliminary interview to confirm willingness, they will receive about three weeks of training.
Jung Won-oh, Mayor of Seongdong-gu, said, “We will provide employment and startup opportunities to residents who face difficulties restarting economic activities due to childcare or retirement,” adding, “We will strive to inspire the will to become a member of society by continuously providing employment support programs.”
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